Internationally-recognized & respected trainer Nick Mitchell reached out to BOTO Design in 2017, to help open the first US location of his worldwide brand, Ultimate Performance - also known as UP Fitness in Brentwood. 

With gyms in Singapore, Mumbai, London, and Sydney - attracting a world-class clientele - UP Fitness focuses on one-on-one personal training with “maximum results in minimum time.” Their signature red sled track graces all of their locations.

BOTO worked directly with the founder to ensure all finishes and materials were in keeping with the brand’s established identity and to ensure design continuity with existing locations.  The design & finishes used in the Brentwood build-out became the national standard for subsequent gym openings in the Los Angeles and the greater DC metro area. 

In keeping with an overall lifestyle practice, each UP Fitness includes a fully-equipped Shake Bar; state-of-the-art Gym Floor with a wide variety of free weights, resistance machines, and sled track; Administrative & Sales Offices; Weigh-in & Progress Evaluation rooms; and full-service Dressing Rooms with private lockers, showers, and restroom facilities.

Since it’s initial US launch, BOTO has been involved with opening a subsequent West Hollywood location and an expansion of the Brentwood facility.

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